As freezing temperatures, harsh winds, and indoor heating push winter dry skin to its peak, CeraVe is giving consumers a new way to fight back with the new “Skincident Hotline.” 

This 24/7 hotline delivers dermatologist-approved tips and products to help recognize, report, and prevent unexpected dry skin moments – aka “Skincidents.”

Dr. Dylan Greeney, board-certified dermatologist, said,

“Winter conditions can seriously compromise the skin barrier, making daily moisturization essential, not just when dryness appears. Consistent use of a moisturizer like CeraVe can help keep the skin barrier intact and skin hydrated, so Skincidents don’t stand a chance.”

To interact with the hotline, consumers can dial 844-SKINCIDENT (844-754-6243)starting at 5:00 PM ET on January 26, and choose from the following options:

• ‘Press 1’ to report a Skincident and share their dry-skin story
• ‘Press 2’ to hear Dr. Greeney’s advice about preventing dry skin
• ‘Press 3’ to learn more about CeraVe’s moisturizing products developed with dermatologists

Live Skincident Agents are available Monday through Friday from 5:00–8:00 PM ET. 

Callers who report a Skincident during live agent hours and provide the requested information will receive a full-size CeraVe body moisturizer, while supplies last. 

Outside of live hours, consumers can still access the 24/7 pre-recorded experience to report a Skincident, hear dermatologist tips, and learn more about CeraVe’s body care solutions.

The Skincident Hotline will be available 24/7 from January 26 through February 27.

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